“Embrace the Box” seeks to quash the existing box wine stereotypes
For over six years, Wine Nook has sought to change the dated reputation of box wine with their patented box wine dispensers. Their updated guide book, Embrace the Box: Your Guide to the World of Box Wine, is an exploration of the growing variety and sophistication of box wine. The goal of this guide is to change the long-standing assumptions wine lovers have about the box. Read the entire ebook for free now at winenook.com.
Box wine is often dismissed from high-brow wine conversation before it gets a fair shot, so the concept for this book began as an answer to the stereotypes surrounding box wine in U.S. publications. Cindy Saadeh, Co-founder of Wine Nook, is excited to help spearhead the change. “It can be a frustrating feeling, knowing the high caliber of premium box wines but then reading article after article putting down a whole industry of passionate creators,” she said, “Alternative packaging is the future of the wine industry.” With the massive growth of box wine purchases in 2020, U.S. consumers have also begun to see the value and quality of box wine — and this trend doesn’t
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